MT SEMA 2021 Awards

Mickey Thompson’s New Baja Legend EXP and ET Street Front Tires Win Awards at SEMA 2021


Mickey Thompson Tires & Wheels’ Baja Legend EXP off-road tire has claimed the coveted Best New Product Award at the 2021 SEMA Show. Additionally, Mickey Thompson’s new ET Street Front drag tire was named Runner-Up in the Best New Product category, earning the company recognition in both off-road and drag racing tires.

"We are excited for the support and recognition from the SEMA judges who appreciate the quality and innovation behind the new Baja Legend EXP and the ET Street Front tires," said Dominick Wycoff, President of Mickey Thompson Tires & Wheels. "Whether on the trail or at the track, we are committed to designing the best tires for our customers."

Offering maximum on- and off-road traction and Baja-proven tread styling, the Baja Legend EXP is a tire in a class of its own.

The latest addition to Mickey Thompson’s off-road line-up features an exclusive T4 silica tread compound and lightweight, next-generation construction. Plus, the silica-reinforced compound provides long-lasting treadlife and exceptional cut and chip resistance, along with excellent wet handling and braking performance.

The Baja Legend EXP’s tread design is optimized for maximum grip and a smooth, quiet ride. Variable length and depth Sidebiters® provide a bold look, off-road traction, and sidewall protection.

Available for order in January, the Baja Legend EXP will be offered in 41 sizes to fit nearly any off-road, 4x4 or overland vehicle and covered by a 50,000-mile treadwear warranty. For more information about the new model and all of Mickey Thompson’s off-road tire lines, visit

Additionally, Mickey Thompson’s new ET Street Front drag tire earned a Runner-Up award in the best new product category. The DOT-approved ET Street Front’s radial construction provides low rolling resistance and an optimal "feel" for racers. The adaptable tires pair well with Mickey Thompson’s popular ET Street R, ET Street S/S and ET Street Radial Pro lines. The ET Street Front comes in popular sizes for early and late model muscle cars.