In his unending quest for performance, Mickey Thompson was obsessed, innovative, and unstoppable. Living out his mantra – “Stand On The Gas” – and once called, “The Fastest Man Alive,” Thompson was the “First American To 400” on the Bonneville Salt Flats, and set nearly every off-road benchmark with 485 off-road records to his credit.

More than 50 years later, Mickey Thompson’s winning mentality lives on through his company, offering products that enthusiasts worldwide choose for the street vehicles, race cars and trucks they drive every day, while continuing to break records in drag racing and off-road competitions around the globe.

In honor of the legendary Mickey Thompson, and to stay on the gas for the next 50 years, Mickey Thompson Tires & Wheels proudly introduces a new look for 2017 and beyond. The rebrand includes a new logo and dynamic graphic color scheme that pays tribute to its undisputed history and legacy.

Some things, however, will never change. Mickey Thompson Tires & Wheels has been at the forefront of performance tire development from the start, and is taking on the future with the same winning mentality the company was founded on. As such, Mickey Thompson Tires & Wheels is rolling out its best lineup yet – going wider, taller and faster with its broadest tire selection ever.

The Mickey Thompson legacy lives on in everything that bears his name, because victory needs no explanation, and Mickey Thompson Tires & Wheels will never slow down because winning never gets old. It’s not a fad. It’s not a fashion. It’s an unending quest for performance.